I'm Suelyn, an independent product designer based in San Francisco.

I believe that design is the choices we make, for the future world we want to live in. 

For the past 10 years, I've been discovering and tackling problems in sustainable energy, politics, and education. Most recently, I was a product manager at Informed K12, a back office edtech startup. Prior to that, I worked for Hillary for America, Opower, and frog design. 



Hillary for America

As part of the tech labs team, I built experiments to move voters up the ladder engagement. This included the Literally Trump fact checker used by 2.1 mil. people on the first presidential debate. 


Opower Home Energy Reports

Using behavioral science and energy data, Opower's reports have saved people more than $250 mil on their energy bills. I led the 2-yr redesign of this flagship product to create an ongoing experience around moments that matter.


Disney Photopass

As part Disney's radical plan to modernize its theme parks, we moved the experience of capturing memories into the digital age. With the frog team, I designed web and mobile sites to view, purchase, and create keepsakes with your Disney photos.


Writing & Speaking

I write and speak about the intersection of design, behavioral science, and politics. Contact me to arrange a speaking engagement or workshop.

Selected Writing

So you want to be a UX designer…
A guide on how to get started

How to pass a 2-minute UX portfolio screening
A checklist for UX designers, recruiters, and hiring managers

Hiring UX designers
11 qualities to look for

A practical guide to running effective design critiques
Provide useful feedback and leave critiques feeling revitalized

How to find meaningful work in tech
10 companies to consider

Conferences & Events

Designing for Hillary... and how to keep fighting the fight
Talk UX: Taipei, Taiwan, September 2017, Video 

Women Who Build: At the Intersection of Tech + Politics
Hustle, San Francisco, CA, June 2016

How To Shape Users' Behavior, In 4 Steps
Action Design Meetup, San Francisco, CA, July 2016

Behavioral Design Workshop
Power Up Energy, Miami, FL, February 2015

Design for Social Impact Workshop
SF Design Week, San Francisco, CA, January 2015